Logo and Brand Guide

*** Logo:

* 2 unique concept proposals
* 2 rounds of refinement of the chosen concept
* 1 finalized design
* If desired, extra concepts are available at $200 each
* Additional refinements can be made at $50 per refinement
* Secure payments are non-refundable, as this shows your commitment to the project and helps us avoid last-minute cancellations.

*** Brand Guide

A brand guideline is like a rulebook for a brand's looks. It tells us how the brand's logo, colors, fonts, and other stuff should be used. This rulebook helps make sure that everything the brand shows to the world looks the same and fits the brand's style.

What's Included:

Logo Usage Guidelines: Clear instructions on how to properly use your logo in various contexts, such as size variations, placement, and background color options.

Color Palette: A carefully curated color palette that reflects the essence of your brand. I will provide HEX, RGB, and CMYK values to ensure accurate color reproduction across both digital and print media.

Typography Guidelines: Recommendations for font usage across different media, including web and print. This ensures consistency and enhances readability.

Application Examples: Showcase the brand guide in action by providing examples of how the brand identity should be applied to various collateral, such as business cards, social media graphics, letterheads, and more.

Total Number of Pages: The brand guide is typically expected to be around 16 to 20 pages, depending on the complexity of your brand identity and the elements to be included. Each additional page beyond this range will incur a charge of $40 USD per page.

Printing Considerations: If you intend to print the brand guide, please note that the total number of pages (excluding covers) should be divisible by 4, as this is a standard requirement for printing. This ensures that the pages can be properly bound into a booklet format.

Digital Presentation: For screen-only presentations, the number of pages is not restricted, and you are free to include any necessary additional content.

*** What I will need from you ***

* About Us section: A detailed description of your company, its goals, and its unique selling proposition. This information will help me to create a brand guide that is tailored to your specific needs.

* High-resolution images: A few high-resolution images that represent your brand, such as your products, services, or team members. These images will be used to illustrate the brand guide and help you to create a consistent visual identity.

** Logo

Artwork files in AI, EPS and SVG formats, as well as raster files in PNG format with transparent background.
Color Scheme: A palette of colors that match your logo, along with hex codes and RGB values.
Fonts Information: The fonts used in your logo, along with their names, styles, and weights.
Icon and Favicon: If your logo is an icon, I'll also provide you with a favicon in PNG and ICO format.

** Brand Guide:

I'll supply you with a FIG file for designs crafted within Figma. For regular files, my usual delivery includes INDD and IDML files for publications produced using Adobe InDesign. I opt for these formats due to their versatility – perfect for both print and web applications. Having the source files of your brand guide on hand makes updating and extending the guide as your brand grows a breeze.

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