Brand Guide (No Logo Included)

A brand guideline is a set of rules and principles that define the visual identity of a brand. It includes the brand's logo, colors, fonts, typography, and other elements. The brand guideline is used to ensure that all marketing materials and communications are consistent with the brand's identity.

What's Included:

Logo Usage Guidelines: Clear instructions on how to properly use your logo in various contexts, such as size variations, placement, and background color options.

Color Palette: A carefully curated color palette that reflects the essence of your brand. I will provide HEX, RGB, and CMYK values to ensure accurate color reproduction across both digital and print media.

Typography Guidelines: Recommendations for font usage across different media, including web and print. This ensures consistency and enhances readability.

Application Examples: Showcase the brand guide in action by providing examples of how the brand identity should be applied to various collateral, such as business cards, social media graphics, letterheads, and more.

*** Other ***

Total Number of Pages: The brand guide is typically expected to be around 16 to 20 pages, depending on the complexity of your brand identity and the elements to be included. Each additional page beyond this range will incur a charge of $40 USD per page.

Printing Considerations: If you intend to print the brand guide, please note that the total number of pages (excluding covers) should be divisible by 4, as this is a standard requirement for printing. This ensures that the pages can be properly bound into a booklet format.

Digital Presentation: For screen-only presentations, the number of pages is not restricted, and you are free to include any necessary additional content.

*** What I will need from you ***

Vector logo:

* Vector logo: A vector logo is a scalable image that can be enlarged or reduced without losing quality. It is essential for ensuring that your logo looks sharp and professional on all materials, from business cards to billboards. If you do not have a vector logo, I can vectorize it for you at an additional charge.

* About Us section: A detailed description of your company, its goals, and its unique selling proposition. This information will help me to create a brand guide that is tailored to your specific needs.

* High-resolution images: A few high-resolution images that represent your brand, such as your products, services, or team members. These images will be used to illustrate the brand guide and help you to create a consistent visual identity.

Note: I cannot download the logo from your website or social media pages. There is a small chance that the logo is not in vector format, and vectorizing the logo is a special service that I charge for. Please send me the vector logo file directly.

*** Final yet not insignificant: Secure payments are non-refundable, as this shows your commitment to the project and helps us avoid last-minute cancellations.

I'll supply you with a FIG file for designs crafted within Figma. For regular files, my usual delivery includes INDD and IDML files for publications produced using Adobe InDesign. I opt for these formats due to their versatility – perfect for both print and web applications. Having the source files of your brand guide on hand makes updating and extending the guide as your brand grows a breeze.

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