Asmbly Makerspace, a vibrant creative hub nestled in the heart of Texas, embarked on an exciting journey of brand rejuvenation. Our primary aim was to transform Asmbly into a haven of inclusivity, transcending gender boundaries to establish a welcoming environment for both men and women. At the core of the brand messaging is the symbolic representation of unity and collaboration, embodied by the distinctive logo – squares or building blocks seamlessly coming together to form a cohesive whole. These elements symbolize the team of makers, working collaboratively to construct a robust and harmonious community. Much like the word "assemble" suggests, community members gather together in one space, driven by a shared purpose and a passion for creation.