Portfolio
:format(webp)/99designs-work-samples/work-sample-designs/2744377/3a0987e5-d03b-4ba3-9a83-6dc5d4acd53c "Packaging for a beverage brand.")
:format(webp)/99designs-contests-attachments/136/136563/attachment_136563763 "Minimalistic label design for a cosmetics and beauty product")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3740/374026/b56cf38c-e695-4c96-8d8e-01c1fd15e98b.jpg "After working together on the Crystal Candles Collection, the client asked me to design the labels for a new line consisting of fun cannabis related quote candles.
The quotations on each label are paired with matching hand drawn graphics. The theme of the drawings is magic and space, depicting stars, moons, cannabis leaves, crystals and sparkles.
The customized typography is complemented through various hand drawn elements, giving the design a personalized, handmade feel. These decorations also help in placing emphasis on the quote rather than on the drawings.
The use of monochromatic colours also places the emphasis on the centerpiece of the design, the quotes, while the small graphics find their place as a background pattern.
The ornaments on the text connect the text to the background decorations creating consistency between two opposite styles: the organic forms of the hand drawings and the clean, sharp edges of the sans serif typeface.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3740/374026/b8530ff4-8b6c-495b-b384-b34dbf095f5b.jpg "Logo refresh for Toasted Collections, a handmade candle company.
The logo is based on a customized typeface that I designed and has previously been used on the labels of two candle collections.
Astronomical signs, witchcraft and alchemy symbols served as inspiration for the typography, themes with which the brand resonates with.")
:format(webp)/99designs-contests-attachments/119/119244/attachment_119244721)
:format(webp)/99designs-contests-attachments/93/93546/attachment_93546116)
:format(webp)/99designs-contests-attachments/81/81921/attachment_81921081)
:format(webp)/99designs-contests-attachments/83/83763/attachment_83763082 "Album cover design for a synth duo's debut album of 80's synth music, produced for use in film, tv and commercials.")
:format(webp)/99designs-contests-attachments/88/88806/attachment_88806106 "Lilac City Gardens is an established recreational marijuana farm in the state of Washington. The name of this product is \"Sour Berry\", which is one of several strains they sell. The main idea behind the label was to create a unique retro label that can help them differentiate themselves from other products available on the market. The label is versatile and adaptable to several colors, sizes and layouts, so it can create a sense of unity between their different products and flavours.
This label was designed to fit one of three different sized jars.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3740/374026/5ddbf89f-4a95-4ad5-a32a-f4d19fcdb621.gif "Funky animation for Toasted Collections. The GIF is based on the centerpiece of the labels I created for the Crystal Candle collection. The animation is meant to be used as advertising on various social media sites, such as Instagram or Facebook.")
About
Freelance Graphic Designer
I gathered experience in the domain of graphic design working for over 4 years as a freelancer with focus on Corporate Identity (Logo, Visual Identity, Packaging and Web Design) for various brands from the food industry, healthcare, cosmetics, wellness, fashion, etc.
Areas of expertise include:
• Brand Identity Design
• Brand Guidelines
• Packaging & Label Design
• Print Collateral
• Editorial Design
Available for 1-to-1 projects.
Member since:
December 19, 2016
Reviews
"petra is the best! so easy to work with! I use her each time I need something. "
jillian.l.duraC
reviewed over 2 years ago
"Thank you, Jillian! Always a pleasure to work with you :)"
petra.pa
responded over 2 years ago
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"I asked for an album cover for a band. I provided some basic examples and petra took it to the next level! Petra customized the graphics, added great filters, and added custom text overlays. We had a great back and forth discussion. Communication was A+..."
Anonymous client
reviewed almost 3 years ago
"Thank you so much for your kind words, I loved working on this project. Looking forward to further collaborations in the future!"
petra.pa
responded almost 3 years ago
"Once again working with Petra has been an extraordinary experience. She has provided us with a fantastic design while maintaining the quality and consistency of our brand. We are truly happy and grateful to find an artist who can create unique and excit..."
Anonymous client
reviewed over 3 years ago