I love the challenge of making a very simple design of 8 letters elegant, pretty, and functional.

I was inspired by little pretty soaps my mother used to have in a spare bathroom that we weren't allowed to use!

I combed through thousands of san serif typefaces to find one that was readable very small and had robust but feminine qualities.

Then I paired it with lower contrast palettes and added a letterpress stamped effect to it, giving the wordmark a depth that the customer can feel.

All in all I'm very pleased with how this turned out.