Portfolio
:format(webp)/99designs-contests-attachments/59/59190/attachment_59190837 "Brief:
Dresh Life designs, produces, & sells high quality, fitted, upscale casual clothing and accessories aimed at young males living in East Asia. The brand aims to be an equivalent of Abercrombie & Fitch where we are selling the ideal images of young males living in Asia. The logo should be versatile, scalable (in terms of size) and can be embroidered onto clothing easily.
Design Rationale:
Using A&F, American Eagle, and other similar brands as a starting point, I tried to consider a similar aesthetic with a strong icon animal shape that would be suitable for embroidering on shirts. Bears are strong and full of vitality with have a distinct silhouette. I created an illustration of an agile bear in motion, with a straight back and chose a classic serif typeface in a caption weight. The variations of the logo demonstrated how it could be used in advertising and on apparel.")
:format(webp)/99designs-contests-attachments/59/59190/attachment_59190865 "Brief:
Dresh Life designs, produces, & sells high quality, fitted, upscale casual clothing and accessories aimed at young males living in East Asia. The brand aims to be an equivalent of Abercrombie & Fitch where we are selling the ideal images of young males living in Asia. The logo should be versatile, scalable (in terms of size) and can be embroidered onto clothing easily.
Design Rationale:
Using A&F, American Eagle, and other similar brands as a starting point, I tried to consider a similar aesthetic with a strong icon animal shape that would be suitable for embroidering on shirts. Bears are strong and full of vitality with have a distinct silhouette. I created an illustration of an agile bear in motion, with a straight back and chose a classic serif typeface in a caption weight. The variations of the logo demonstrated how it could be used in advertising and on apparel.")
:format(webp)/99designs-contests-attachments/105/105290/attachment_105290864 "All of these designs go together as variations for how the logo can be used. Different patterns and shapes can be swapped out for variety on social media, promotional materials, stickers, and other swag.")
:format(webp)/99designs-contests-attachments/105/105365/attachment_105365325 "The mark in the logo is inspired by an electrical diagram symbol that is almost S shaped.")
:format(webp)/99designs-contests-attachments/105/105293/attachment_105293666 "Inspired by old butcher diagrams.")
:format(webp)/99designs-contests-attachments/105/105330/attachment_105330752 "A wig brand for 20-30 year old women.")
:format(webp)/99designs-contests-attachments/105/105266/attachment_105266851)
:format(webp)/99designs-contests-attachments/105/105266/attachment_105266809)
:format(webp)/99designs-contests-attachments/54/54961/attachment_54961984)
:format(webp)/99designs-contests-attachments/55/55101/attachment_55101520)
:format(webp)/99designs-contests-attachments/59/59404/attachment_59404611 "Based off some of the example logos provided in the brief and the description of modern, feminine, and organic to describe the desired appearance by the client, I opted for a cursive script with swashes and modified letters to create a more organic composition.")
:format(webp)/99designs-contests-attachments/55/55199/attachment_55199646 "Industrial safety company.")
About
Hello! We’ll work together to turn your ideas into an amazing project. I have 10 years experience as a designer, illustrator, and art director for corporations and advertising agencies. :)
Some of what I can do for you:
• Logos • Visual Identities • Illustrations
• Motion Design • Social Media Content
• Packaging • Websites • Presentation Design
• Covers Designer • Book & Magazine Layouts
• Print Adverts • Digital Ads
• Stationery • Email Newsletters
• Interactive PDFs • Infographics
Country:
United States.
Member since:
April 09, 2015