Brand Identity Package

Brand Mark, Logotype, and [optional] Tagline
Includes updated font(s); print and web color palette; packaged design files. Primary, secondary, and tertiary colors to be included. 3 concepts with multiple iterations.

2. Branding Elements
Intended use: Can be inserted into existing brand collateral to reinforce new branding.
a. Abstracted Brand Mark
Example use cases: page dividers, content block backgrounds, dimension building, graphic layering over images
b. Brand Pattern
Example use cases: email template customization, website section backgrounds, subtle texture with opacity reduction for print and web

Also included is a brand pattern and abstracted brand mark to increase brand impact and drive cohesion across website and marketing materials

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