Character Design

3 Sketch Concept to Choose From

Price is per Character Design

I want you to feel informed and empowered during the progression of your project. Below I have
outlined in detail what each of your unique project specifications will involve.

Sketch Concept.
Sketch Concept is the foundation of a unique character, in this process, you will be given a 3 sketch to
choose from and a four-round of revisions to finalize it for rendering.
All the unused or not chosen will maintain as my own original character.

Character/Mascot design.
In this process of rendering, you will have a chance for another four round of revisions to finalize the
look and feel of the final character

Additional Information:
Mascot is a representative figure, a symbol and a communication tool for somebody/some organization.
At its best the mascot personifies their values, communicates effectively and helps them stand out from
the crowd.

A mascot is essentially a well-designed cartoon character with strong connection to the company it
represents. The following elaborates on qualities of a good mascot – things to aim for.

Connection to company profession and values. The simplest thing is to have a character do the job the
company is best known for. Then give the mascot personality, style and way of doing things that reflect
the best things the company stands for. Colour palette-connection would help as well.

Background story. Giving a mascot a story makes all future decisions easier as we know WHO he/she/
it is. Personal goals and story give mascot things to do, provides material for campaigns and overall
offers mascot some believability.

Appeal. A live-action actor has charisma, the animated character has appeal. With people, charisma means
a lot more than just ‘cute’ or ‘handsome’, and so it is with cartoon characters, too. There appeal stands
for simplicity, pleasing design and charm/magnetism. Why these give appeal? Simple is both easier
to read and communicates better than complex. Pleasing design means good forms and it doesn’t
always mean they are pretty, more like well-drawn and stylized. What visual style is effective varies from
character to character, but one overall solid trick is an exaggeration in dimensions and characteristics.

A style for the target audience. Cute mascots attract the female and young children audience. Cool (and
sexy) is a bigger hit with males. A consideration here should, of course, be about your company image,
what represents it better?

Props and accessories add to the design and are the way to say more about the mascot.

Above points are about design, but note that your character doesn’t become a mascot without Active
and Consistent use. Company mascot has to be out there to become known. Use it in all suitable
mediums, but be consistent – don’t let the tool or the campaign define who you mascot is. An example
of what not to do: A company uses a random mascot with no personality, have no story to go with it
and tend to change the mascot a lot between campaigns. Then mascot serves mainly as eye-candy – it
may help the campaigns stand out from others, but really this is the least you can do with a mascot.

Fully Organized Layers