Portfolio
:format(webp)/99designs-contests-attachments/96/96718/attachment_96718328 "ATOM sells electrotherapeutic modalities and services. The main client base is people in pain, and practitioners who are genuinely interested in helping others out of pain.
ATOM uses the foundational material (electricity) that we are comprised of to bring healing at an exponential rate.
For the client I constructed a dimensional mark that aims to represent movement with an atom. The flowing lines intersect and cross over one another, drawing the viewer when seen in detail, while from a distance the mark remains obvious.")
:format(webp)/http://s3.amazonaws.com/projects-files/57/5784/578457/c15ee8b8-f47d-40a9-91b3-b55baa54de20.gif "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio. Along the way in developing the mark and the brand ecology, this cinemagraphic animation emerged, created in Plotagraph. It probably won't be used, as the brand aesthetic pushed towards clean and minimalist, but I like it. The gif image is heavily compressed from an original richer high-resolution movie that could be used as an incidental segment in a company showreel.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6184/618442/af612a0a-57fb-41fe-a59b-af29dbefa331.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
Rebrands are not only an invitation to be bold; oftentimes they are an injunction to be so. Problems with GTC's existing lettermark had to be addressed, but more than that, I wanted to elevate the company and reach towards the iconic.
Submarines, ships and planes: military application air and sea vehicles. These are among the outputs GTC supplies systems and components for. I wanted a mark that could convey both, but be tied to neither. The mark should be organic and free flowing. This is a rebirth.
I arrived to this simple and distinctive mark. It speaks to flight, yet is ambiguous. Most importantly, it conveys an emotional frequency. It is serious, yet dynamic and evocative.
One of a number of directions explored, the client seized on it immediately. We did a lot of work subsequently to flesh out the brand ecology. I'm looking forward to seeing this mark out in the wild.")
:format(webp)/http://s3.amazonaws.com/projects-files/61/6179/617990/c98eb03a-d618-4a3b-ad92-39ca96371b5a.jpg "General Tool Company (GTC) is an aerospace and defence industry engineering firm based in Cincinnati, Ohio.
The mark is something the company decided on quickly, but the brand book took time, and we're both happy it did. You don't know a mark until you've worked with it enough. Sometimes primary choices, like typography and color, are slow to resolve. With each iteration we were getting closer, and the pieces of the jigsaw were falling into place.
GTC is rebranding after several decades. It's a big move for the company, and the goal is to set the firm more clearly on the national and international landscape.
Sober, professional and compelling, and topping out at 50 pages, the brand book arrived to do exactly what it should do: frame the evolution of the brand, and lay guidelines for its deployment and development.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/cb13418d-9528-4d6b-817e-03f01fc630a1.jpg "Insight Factory is a data analytics firm focused on dynamic, typically private equity owned companies, building competitive advantage and accelerating revenue growth via smart and actionable data.
The client was seeking a design that would convey brightness, color and optimism, while being modern, futuristic, elegant and tech-focused.
We settled on a mark combining i and F, while suggesting structure, levels and layers, and connectivity.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/5f7701bc-cc48-45c6-9522-371c282c97c4.jpg "This proposal along with many others was ultimately passed over by the design agency hired by baseball star George Valera to create an identity that would cement his rising profile within the sport. But I like it, and didn't like the mark the agency had me recreate instead, so I'm showcasing this design though unused.
What interested me when this design emerged is that through a simple reference to the initial of Valera's first name, he could be associated with baseball, and in fact become an iconic representation of it, and synonymous with it.
The \"g\" is amended and becomes a figure swinging a bat, with a ball flying off top-right.
Valera himself is a very unassuming figure: humble, and soft-spoken. While the sport is surrounded by the hard edge of a standard sports aesthetic, this mark, while different, spoke more to his character while gently taking possession of baseball itself.")
:format(webp)/http://s3.amazonaws.com/projects-files/54/5431/543161/d322d4aa-44e0-448e-a8b8-a933b290715b.jpg "Belmont Carrera is a wholesale auto dealer and engine building service provider for Porsche cars.
This project was interesting and challenging not least because of my admiration for Porsche design. The Porsche 911 is one of the greatest works of 20th century design. While Dieter Rams is deservedly recognised for his impact on modern design, the Porsche design team had no lesser impact.
So I wanted to approach this task respectfully and seriously, and genuinely attempt to reach a mark that could stand upright amid that heritage.
Perhaps the most recognisable element of the Porsche 911 is its tailgate. Taking a cue from the wrap-around brake lights often seen on 911 designs, I constructed a B plus C monogram.
The tapered curves — not unlike the actual tailgate of the car — give a three-dimensional effect, adding depth and beauty. Meanwhile, the mark is paired with an elegant sans serif, to complete the premium feel.")
:format(webp)/http://s3.amazonaws.com/projects-files/58/5810/581012/4dd570f4-3cb1-4955-aaeb-7faf5a423b46.jpg "This project was a follow up to a logomark I designed for Belmont Carrera, a wholesale auto dealer and engine building service provider for Porsche cars.
I knew that I wanted the card to remain minimalist. But in the exploration this circular pattern formed, echoing the Bauhaus and what would branch off into Swiss design in general. This gives a nod to the origins of Porsche design, and some of the parallel threads in the history of graphic modernism that help contextualise its depth and timelessness.
The circular design takes advantage of differential line weighting, to give the sheen of a metallic form, even though the design is simple to print, in being pure white on Merlot Red paper stock.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/1e8cdd04-84f7-462a-98ff-71638d46c795.jpg "BIB Partners is a Geneva-based corporation that connects substantial development partners with relevant states and private sector projects principally in the developing world. As their business expanded, they needed a more solid corporate brand identity, appropriate to the high multiples the company deals in. The mark itself - minimalist and direct - is a play on B and P, melding the two together in a discreet mark that is solid and in keeping with the business strata on which the company operates.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/74fc53d1-3f37-4765-b968-5cb4cec6adb0.jpg "This site was built in Wordpress from the ground up following the outlines set out in the brand identity development phase that preceded it. The goal was a clean and legible site with a corporate focus that would work as a tool as the company continued to expand its market penetration and partner list.")
:format(webp)/99designs-contests-attachments/83/83338/attachment_83338774 "As a designer, I'm deeply fascinated by the abstract. By symbolism. By the iconic. I like to create evocative marks that spur thought. Here in this mark I aim to bridge two worlds: the foundation of Christianity (the resurrection of Christ) and our contemporary moment, in a dynamic, fast-paced world. I construct an icon of a double cross that appears to be in forward movement. The double cross is also to hint towards community, or sisterhood and brotherhood. The design uses a contemporary style of subtle and sharp cut shadows, to give dimensionality and an air of mystery. Overall, I wanted to convey supreme elegance, with an element of edginess that would appeal to a contemporary youth audience, while also traditional. A forward movement on solid foundations. The double cross also reinforces St. Teresa, in constituting a “T,\" giving a particular anchor to a traditional icon of the Catholic Church. A bold and confident mark.")
:format(webp)/http://s3.amazonaws.com/projects-files/37/3799/379968/6e66bf40-7183-423d-b4cb-1360011dfd85.jpg "Kinetic is a new brand emerging on the cutting-edge of research into cannabinoids and genomics. The company aims to link nature and humanity literally, through scientific advances, cultivating an exact match of a plant to the specific genomes of a specific human. The wider goal is to help open a new horizon in human health and connectivity with the earth. After exploring in discovery a number of directions, the client honed in on this mark, which combines a K with a rhyzomatic network evocative of roots, connections and flows.")
About
Senior Cairo-based designer, influenced by Rothko, VOMIR and Bill Viola. Great design is closer to sculpture than painting. I'm always trying to take something away — to reduce things down to their essence.
1-to-1 project invites only.
Here’s the truth: Contests are a terrible way to source design. Why? Designers don’t have time to invest when they work for free. You'll get 5% of their mental energy at best. ⭢ Read more
Member since:
July 23, 2011
Reviews
/projects-files/191/19165/1916566/0feacb40-0da6-46e6-ba35-efdc29e6e760.jpg)
"Absolutely incredible to work with. Brings the true meaning and purpose of your business to life in one masterful visual. Thank you Ian for an awesome experience. Looking forward to working with you again!"
aotfm
reviewed about 2 months ago
/projects-files/189/18919/1891968/25dc548c-fea2-40c6-8807-1ca66372390e.jpg)
"I am very happy with Ian's design. He gave me lots of logo suggestions and hit the mark straight away."
berndplitt
reviewed about 2 months ago
/projects-files/190/19069/1906908/17b9e11b-43e9-4dea-99de-e020d5e5b8c0.jpg)
"When you hire Ian, you're hiring more than a graphic designer—you're hiring a brand architect. Ian expertly shaped how people see, think, and feel about engine.fm, showcasing his exceptional talent."
rezy.io
reviewed 3 months ago
/projects-files/188/18800/1880082/5c2a68d6-f3a5-4923-879c-a14af417d197.jpg)