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BRAND GUIDE: Brand Design service add-on

$1,100
excluding 5% platform fee
10 days
turnaround

Brand guide service

NOTE ** This service is offered as a payable add-on to my Brand Design service. I do not offer this service for brands that I have not designed.
** The Brand Guide is presented as one (1) proposal. Additional concepts/iterations are available for $500 per concept/iteration.
** The Brand Guide price may require adjustment based on your brief and the complexity of the document required. Let's discuss.

//. THIS SERVICE

Aside from the standard gathering of technical and application guidelines in one place, the brand book is a reminder and analysis of your origin story, and the deployment and development of that story in the logomark.

Brands are unifying ideas. I lay out the basis of a brand ecology on the conceptual and technical levels, to be a reference point and anchor as you grow, extend and deepen your brand.

//. ABOUT ME

10+ years experience as a designer, working with hundreds of clients. Distinctive vision. 15+ years experience as a senior editor with Egypt's flagship broadsheet. Formal qualifications: BA (1:1), MA (Distinction) and PhD. I have taught in universities on four continents, including Brown University as a Fulbright scholar. Resident in Cairo 23 years.

//. WHY WORK DIRECT?

Here’s the truth: Contests are a terrible way to source design. Why? Because designers don’t have time to invest when they work for free. You will get 5% of their mental energy at best, recycling existing designs without pause or thought. It’s Whac-A-Mole. In direct projects, where funds are secured, you get 100%. You get a designer invested in your company, its story, its strategic success, and its image. If you care about your company, work direct.

What you will get

TERMS & CONDITIONS:

Clients indicate that they agree to the following on securing a given project invoice:

— Secured payments are non-refundable. For any reason other than the designer's failure to meet the service terms described above, no refund will be issued and no rights to any work done within the project will be transferred. In the event of a full or partial refund initiated by the designer, the client accepts that the project was not completed and waives the review of the project. Honest reviews for completed projects are welcomed.
— I retain the right to reproduce, publish and display deliverables from 1-to-1 projects in my portfolios, websites, and other media or exhibits for the purposes of recognition of creative excellence and/or professional advancement, and to be credited with authorship of the deliverables in connection with such uses.
— Private projects will be considered but must be agreed in advance of securing payment on a project. Private projects are charged at a 30% premium on top of the price of the project.
— Turnaround refers to the average time taken rather than a commitment that all work is completed within that time. If you have firm deadlines, communicate them. Project duration may not exceed 21 days from time of securing payment. Any project that exceeds 21 days must be paid in full, completed or not. After 21 days, further work will be billable separately at 20% of the project cost per calendar week and will be undertaken on a discretionary basis.
— Rush projects will be considered at a 30% premium on top of the standard service price of the project.
— Final files are print ready in CMYK color scheme. All fonts are converted to outline. Editable source files can be provided to clients that have licensed versions of any fonts used, and where the client has a licensed version of the design software used. As of 2020, I mostly work in Serif's Affinity Suite. Export of editable Adobe Illustrator source files will be discretionary and billed separately.

(Last Updated: 07.08.2024)

Portable Document Format (PDF)

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