Portfolio
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:format(webp)/99designs-contests-attachments/140/140961/attachment_140961606 "This logo design incorporates a globe, a pushpin location marker, and a magnifying glass, which together convey the idea of finding the right business opportunity in a specific location. The globe represents the global reach of the company, while also carrying over the heritage of the original branding. The pushpin location marker represents the focus on a specific area, highlighting the company's expertise in helping people find the right franchise or business opportunity in their particular geographic location. The magnifying glass symbolizes the company's ability to help customers find the best opportunities by providing them with detailed information and analysis. The modern and geometric design of the logo appeals to the target audience of male 40-65 with a net worth of 1 million+ and many are previous business owners, leaning into the sophisticated and masculine.")
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:format(webp)/99designs-work-samples/work-sample-designs/4690409/9356630d-386e-4687-b1ef-2b3904a20b24 "Tessi & Co is a specialty boutique which focuses on unique and original products including fashion, home décor and plants. This unique store also partners with makers and artists featuring upcycled, recycled, organic, or Canadian designed products. I was tasked with creating a variety of logos for their use. The variety of formats enrich this brand and allow for playful, but refined branding that offers creative flexibility while retaining consistency and identity.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/0478302c-1fe0-4fee-9d02-d8135d222e1e "Founded in 2020, Lupo Nero, which translates to \"Black Wolf\" in Italian, was an Italian-American Food Truck offering genuine Italian food hand-crafted in small amounts from fresh, local ingredients. Lupo Nero delivered a chef-curated cuisine and five-star dining experience wherever it traveled thanks to the convenience of it's mobile kitchen. I had the pleasure of developing a logo and branding suite for this incredible team. I wanted the logo to reflect the personality of the brand while leaving space for continued growth as this young brand developed.
Lupo Nero has since sold their food truck and is breaking ground on their first brick and mortar establishment as of May 2022. \"The first of many,\" the owner adds. I've had the pleasure of working with him since the beginning and will continue to assist him in designing his dreams.
https://www.facebook.com/luponeroitaliancuisine")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/62fa7bc4-4c42-420d-a291-e2967070ebb2 "Only Dead Fish Go With The Flow
is from a set of posters I am designing.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/548610af-9d2c-40ca-adbc-bc98aaad8e03 "Right off the Feather River in Biggs, California, the Kramer family toils under the shady canopies of their fourth-generation walnut farm. It is here that they grow, package and ship their nutrient-dense sprouted walnuts. I had the pleasure of working with Kaben Kramer to develop a stylized, illustrated version of their logo for specialty holiday packaging.")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/0d87ed1f-0f35-4739-a1da-0dfee7716230 "This was a lengthy project consisting of the creation of a monopoly style board, a 60 card deck, the exterior packaging design, How to Play guide, Cup holder, Game peice stickers, and game accessories including branded ping-pong balls, spinners, etc. Additionally, I revised and modernized the existing logo while retaining the core aspects of the design- namely, the cup and bottle shape for the letter 'i'.
This game is now ranking among the top in adult drinking games, and has a continuously growing fan-base.
https://instagram.com/drinkapalooza/")
:format(webp)/99designs-work-samples/work-sample-designs/4690409/05bc951c-edca-4d27-99c3-1e266afa4cfb "I was recently tasked with giving Hotheads® brand a facelift, including updating the logo, color palette and typography. While the redesign is still underway, all of their social content is beginning to gravitate towards this new look.
I started with developing a color palette that incorporated more neutral tones, and moved their signature pink from a primary color, to an accent color.
I opted to lean into organic shapes and lines, natural tones and less styled models and sets. This adjustment makes the brand feel more youthful, approachable and relevant.
https://www.instagram.com/hotheadshairextensions/
https://hotheads.com")
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About
Graphic designer and brand architect with over a decade of proven experience with past clients including Fortune 500 companies. A bachelor’s in communication aids in the development of brand personality archetype and in defining and articulating that story for the global stage. With a strong eye for detail and a penchant for creativity, I delight in helping organizations effectively craft and communicate unique, memorable stories through striking brand design.
Country:
United States.
Member since:
June 10, 2021
Reviews
"Ashley is very creative and had a few setbacks but continued on until the project was complete."
dstark195d
reviewed almost 2 years ago
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"Great work, really put in a lot of effort and went the extra mile. Couldnt be happier!"
arwin.mehralivanU
reviewed almost 2 years ago
"Thank you so much! It was such a pleasure getting the opportunity to work with you to help you develop your logo and brand, and bring it to life! I would welcome any opportunity to work with you again in the future. All the best!"
Ashley Cannuli
responded almost 2 years ago
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"Ashley read, understood, and executed my detailed design brief perfectly and no other designers did."
Anonymous client
reviewed about 2 years ago
"Thank you Henrik! It was an absolute pleasure working with you. Please don't hesitate to reach out should you need absolutely anything!"
Ashley Cannuli
responded about 2 years ago