I wanted a clean minimal design that would stand out on the shelf. I also wanted dog owners to see the product as something that would be an earthy nutritious snack. I also wanted the packaging to get straight to the point of what the product was.

I have used colours that will draw the customers eyes into the pack and tried to create an expensive looking product, but with a low price point. I have used a mountain range as a subliminal image in the background to create the idea of a clean healthy snack.