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Logo & brand identity pack service
Your brand identity is the visual hallmark of your company. Starting with your brand mission, we will design your identity to elevate your brand and inspire your customers. We will define with a moodboard the style needed for the type of corporate image. I will make 2 initial brand identity proposals, a brandbook, a packaging design and a web design.
::TIMELINE::
1- Art direction and concept (1 week)
2- Brand identity and brandbook (2 weeks)
3- Packaging (1 week)
4- Web design (1 week)
5- Web development (2 weeks)
6- Delivery (1 week)
:::WORK PROCESS::
1- Art direction and concept
In a first phase we will work on the art direction and the design concept, we will establish the brand values, the target audience, the vision and the mission of the brand and we will analyze the competition and the appearance of the brand, for this I will send you a form with specific questions, with all this we will create a mood board to define the look & feel of the brand. We will also work on research to better delve into the details of the market and the company, the competition and the target audience
2- Brand identity and brandbook
In this phase we will work on a corporate identity and a logo along with a brandbook to define your brand material. This will include corporate colors and fonts and that will be aligned with the values of your brand, to convey the essence of your brand, to your target.
The brand book includes:
0- Voice tone
1- The logo and its variants
2- Corporate typography
3- Corporate colors
4- Logo respect area
5- Minimum sizes
6- Incorrect Uses
7- Photography art direction
3- Packaging design
We will work on the design of the packaging. We present the designs in a 3d mockup so you can see what they will look like. Then we will work the designs in the dieline with all the necessary information. In this phase you will have to provide me with a content (copy) as well as the dieline and a photograph of the product where the packaging.
4- Web design
In this phase, we will start working on the content of the website as well as the style and design. This budget includes up to 4 pages (Home, Shop, About us, Contact).
5- Development phase
In this phase, we will work on the technical processes in Shopify, domain management, shared hosting management and template installation and proceed to design and build the website that we have previously designed. The templates are designed in Shopify and you can replicate them yourself to create more products, but if you want the studio to make more product pages, a new budget must be opened. In any case you must provide me the content of the web, information texts (copy), you canprovide me the images or we can buy them in a bank of images (this is not included in this budget). This website will be responsive, for desktop, tablet and mobile.
6- Delivery
Finally I will send you all the final files of the logo, brandbook and packaging, I will develop all the dieline of the packaging in print file pdf (CMYK). You will also get access to your website on Shopify
What you will get
Moodboard
2 initial brand identity proposal
Version in negative and positive, horizontal, vertical and chromatic uses
Up to 3 rounds of reviews
Definition of corporate colors
Selection of corporate typography
Brandbook
Packaging design
3d mockup
Web design of up to 4 pages
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