Service image

Brand guide

Profile picture by cindric
$1,230
excluding 5% platform fee
15 days
turnaround

Brand guide service

Comprehensive brand guide that will define you new brand. Set of rules, do's and don'ts that will help & guide you trough your brand life.

Service includes 1 proposal.

* additional concepts are available for additional USD$565
* additional concept proposal refinements are available for additional USD$135/refinement

Secured payments are non-refundable.

What you will get

What you will get:
* brand guide may require price correction based on your brief/complexity

Brand Overview:
Mission statement
Vision statement
Core values

Logo Usage:
Logo variations (color, black and white, grayscale)
Clear space and minimum size requirements
Incorrect usage examples (e.g., improper scaling, stretching)

Color Palette:
Primary brand colors
Secondary or accent colors
Color codes (hex, RGB, CMYK)
Usage guidelines and restrictions

Typography:
Primary font(s) for headings and body text
Font variations (bold, italic, etc.)
Font sizes and spacing
Guidelines for text hierarchy

Glossary

__________________________________________________
options not included in base price:

Imagery and Photography: USD$565
Approved image styles and types
Guidelines for image usage and sourcing
Preferred photography or illustration styles

Graphic Elements: USD$1130
Icons, patterns, or other graphic elements
Rules for their usage and placement
Consistency in graphic styles

Voice and Tone: USD$1130
Guidelines for brand communication style
Tone of voice recommendations
Examples of messaging for different contexts

Brand Applications: USD$1130
Examples of how the brand is applied across various materials (e.g., business cards, letterheads, presentations)
Guidelines for digital applications (websites, social media)

Brand Personality: USD$565
Descriptions of the brand's personality traits
Characteristics that should be reflected in communication

Examples: USD$565
Visual examples of correct brand usage

Usage Guidelines: USD$565
General do's and don'ts

* If you would like your project to be private, there is an additional fee (+20% of the service price). Private project designs are not shared or presented anywhere on the web, and the project remains confidential. Handover files will not be published or displayed in my portfolios, websites, other media, or exhibits.

Portable Document Format (PDF)

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