INDUSTRY: Technology

ABOUT CLIENT: GCC are a UK-based IT solutions company & Sage Partner; They sell / provide on-going support for Sage 200, a finance and ERP application. Their prospects when setting up their businesses typically use a simple accounting package called Sage 50. Once the business gets bigger, then upgrade to Sage 200.

REQUIREMENT:
– Typical prospects are UK-based SMB companies (5-250 emps) and they target Owner Managers, MD’s, Heads of IT and IT Influencers, Finance & Office Managers.
– Need display ads for use in social media promotion campaigns (Google, Facebook &LinkedIn). No restriction on design, just looking for best CTR for the landing page and lead magnets.

OUR APPROACH:
– Target audience are MD’s, Owners, etc. and hence we were focused on simple, no glitch and professional design
– We used website theme and understood landing page goal
– Eventually we designed various sizes for different social media with this being the final one