INSPIRATION
Outer space
Axis sought to create a visual identity that conveyed its essence of innovation, growth and speed. For this, the company wanted the logo to contain a reference to the space theme, preferably a rocket.
The goal is for the visual identity to represent the idea that the company is constantly evolving, just like space exploration, and that it is always looking to reach new heights. The image of the rocket also conveys the idea of speed and efficiency, values that Axis seeks to offer in its products and services.
Thus, the creation of a visual identity that combines these elements will be essential for Axis to stand out in the market and be easily recognized by the public.