A subjective characteristic is the presence of the letter "C," for Candles.

The representation of the Erlenmeyer flask employs gestalt principles, utilizing negative space. The liquid symbolizes the essence of the company/candles. The ellipses subjectively represent the aroma.

The commitment to sustainability is depicted by the flame, which can transform into a flower. This further emphasizes aromatherapy, a central concept of the business.

The "C" integrates into the composition of the flask and the candle. Even if not explicitly read, it reinforces the symbol in the subconscious due to its familiar form.