Challenge

Convey all the values and purposes of the brand, leaving the conventional.

The main objective and attributes to be represented were the dynamism, determination and professionalism that the brand has with “Gamer Way of Life” .

Concept

The development of the symbol aimed to represent Sparta’s most striking item, its helmet.
Moving away from the conventional, the representation was made through geometric shapes derived from the triangle, similar to the tip of a spear.

Ascending diagonal lines were used converging to the upper right corner of the symbol as a subjective concept of evolution, progression and victory.

All these factors give a slightly more aggressive visual sensation to the symbol, after all, Spartans don’t enter the field to play, they enter the field to win!