Challenge
Since this is a cosmetics line that seeks excellence in the natural beauty of women, the biggest challenge was to convey all these attributes, allied to the brand name itself.
A confident woman, with self esteem and her ABSOLUTE natural beauty.

Concept
The biggest inspiration for the creation of the symbol was nature.
In it we can see evidence of various areas such as the sun, flowers, shells and the planet itself.
The biggest concern was not to activate the symbol if a communication that would protect. With this we have a fluid symbol, without sharp edges.