This is the logo for start up company. CH asked for simply sophisticated monogram which represent strength and stability of his company.
Why I choose triangle shape for the this logo?
Triangles have energy, stability and strength associated with them and can give a feeling of action. Power, progression, purpose and direction are all represented by the triangle.
Triangle represents the three main elements of innovation which consists of the new idea, the value for the customer, and the value for the company. It implies understanding innovation as a process, where the corners of the triangle can be mapped to the actionable verbs of create, evaluate and implement. In order to be successful, an innovation must address all three elements represented by three corners of triangle. Two out of three are insufficient. The real challenge lies in identifying those few new ideas that will be valuable to the customer and generate value for the company.
CH was really love it!