"Burnt Mills refers to a section
of Bedminster that got its name when
the British burned down two mills after
their owner had provided supplies to Washington's army."
Logo needed to capture and convey
a spirit of defiance and strength of conviction.
This logo carry idea of "Flame of conviction".
Burning circle around mill is both reference/connection with
its name and flame of defiance
(as well as apples in flames around mill).