Demo and dish days are events that will be run by another business called 'bike buyer'. Demo and dish day events involve people testing out new bicycles while also being exposed to good quality food, music, wine and craft beer.
These events are for high-end customers. They will primarily target middle aged women and couples.
The puropose of the events are for people to be exposed to new bicycles, with the aim of them purchasing a new bike. But the events are intended to be an experience that offers good food and music as well.