This project was originally slated as a simple bifold brochure, but I thought this would be a missed opportunity to tell a stronger story of self-empowerment using the impactful, authentic imagery supplied by the Contest Holder.
My 6pp trifold concept starts with an simple stock image of an ominous looking situation suggesting victimhood, but leads into a flipside narrative, where both males and females experience empowerment and self-reliance through the Krav Maga system of training.
Icons were incorporated to help quick understanding of the program benefits, and a masculine colour scheme was offset with gritty gender-inclusive images to appeal to a broader demographic.