The challenge of this project was to transform an everyday electrical installation into an inspiring opportunity for the consumer to transform her home using Momentum's expert services. To appeal to residential consumers, I incorporated editorial-themed type and imagery, and introduced 'handwritten' annotations to appeal to the consumers' need to be creatively involved in the installation process.
An important part of this project was copywriting, and I enjoyed distilling the Contest Holder's notes and thoughts into hardworking bullet points and headlines to complete the design.