In this design, a hemp leaf forms the flames of a struck match playing into the name of the brand, Green Flame. It's a simple but strong image that works as the logo with the text but also stands well alone as an image or icon. For this logo, I wanted to portray more sophistication through simplicity. The image is easily recognizable but compared to other dispensaries and other cannabis-related products and brands it leans away from more "trippy" imagery, so the design lends it more of an air of cleanness and simple sophistication.