AVAILABLE FOR SALE

This logo was meant for an art gallery that buys/sells arts paintings, sculptures and so on.

I wanted to convey a surrealitic feeling to the design, so I took inspiration from Escher's art. I thought that the myth of Atlantide could be well represented by a diamond shape floating on the air, translated along its axis because it is like an alternate reality overlapping ours.

At the same time, I wanted the logo to be modern, but also elegant. I used thin and neat lines, both for the design and the typography.