I needed a new logo for my business, and a business card design for employees to match. The process worked incredibly well. I was presented with many designs, quite different in style, and was able to quickly focus not only the designers' input via the feedback cycle, but to clarify my own requirements and preferences through this process. The winning designer was very responsive to feedback and requests, and I was able to have the design completed and files delivered in a very timely manner. Very satisfied with the results. I really liked the structure of the finalists round which enabled me to continue to work with just a few finalist designers who had presented concepts most closely aligned with what I wanted, rather than having to continue to receive totally new input from new designers up until the end. Very effective.