Design for Flight school for private pilots. The target client is 28-58 years of age. We want to engage more female pilots. We are one of the few schools who specifically target this age range and pilots who aspire to become aviators not career pilots.
They want to incorporate their founder's image in the logo, looking skyward (attached) in the form of a very quick impressionistic drawing. Sort of like Alfred hitchcokcs silhouette or Bob Hope's face, drawn with just a few lines to capture his personality. They want to enjoy the freedom to choose our colors. We lean towards two main colors plus an accent color. In choosing the colors into teach aviation for private pilots only.