This was a difficult competition, with many great designs submitted. The fact that this piece stood out among the rest is a tribute to the designer. We felt that it was not only modern but retro, not an easy feat to achieve. It is versatile in that it can be read and recognized at either very small scale, or a large format. It can be monochromatic if needed, to save money on printing costs. There is enough detail to make it interesting, but enough simplicity that it can be used as a watermark on photos. It will adapt for a letterhead, business card, website or packaging.