CH of this "fast tracked" contest asked for a advert that looks like an editorial in a magazine, packed with information to the last inch. So I used my whole experience in direct marketing to come up with a design that incorporates all the demanded elements, adding a simple call-to-action. When the contest finished, this proposal was unique compared to the other designs. Than the CH decided to extend the contest - and all the new proposals looked a bit like twins of this one. And I learned by the way that the concept was not so bad.