Zapotrek is a tourism organization located in Oaxaca, Mexico. Specialize in adventure tourism, specifically bicycle and hiking ("trekking"), and combine these tours with an introduction to the Zapotec culture and its history.
They like to portray a "sporty" and "fun" image (biking and hiking in the mountains), and possibly integrate some authentic Zapotec symbolism into their logo.
They are also including a photo of a mountain range here in Oaxaca that maybe could be represented in some form.
So, this is the result of Zapotrek Final Logo.