In this particular design, I have used several elements in mutual relation. The starting point was letter K, I used two letters in the overlapped position. The first is pretty recognizable and the second one is in perspective view, behind the original letter. I used sharp lines to imitate the movement ( symbolically the new way of healthier life) and also to graphically present fish bones and spine. The salmon was my inspiration and because of that I used the specific orange color and turn whole design with this color palette.