In brainstorming the client liked the idea of a dog looking intently at its master waiting for a command, maybe with a master with hand out with a treat, maybe without master even pictured. They didn't want it to look complicated. Their town has sign requirements for store fronts, so they provided the attached images of signs in town. They didn't want the logo to be TOO "old timey" but it did need to work on the sign, t shirts, website, etc.