EasyTote Box Rental is a forward-thinking company revolutionizing the moving experience by providing eco-friendly, reusable tote boxes as a sustainable alternative to traditional cardboard boxes.
In this design, I incorporated a box silhouette to represent the rentable product. The stacked boxes symbolize strength, durability, and reliability while forming the letter 'E,' representing the company's initial and reinforcing brand identity.
Green was chosen as the primary color to reflect nature, environmental awareness, and eco-friendliness. The gradient transition from dark to light visually communicates a journey from the current problem of excessive waste (dark) toward a cleaner future (light), embodying the company’s mission for positive change.
The 'Poppins' font was selected for its balance of innovation and readability, while 'Montserrat' in the slogan emphasizes strength, professionalism, and clarity.