The biggest challenge was to address and convey the studio's main message: Architecture is for everyone. Which is also the name of the studio. We did it by incorporating the element that resembles variety, an element that is at the same time in line with the studio initials. That is mathematical symbol ∀ - for all instances. The versatility is also represented by connecting the letter with all kinds of people that are in need of architectural services. The concept is very suitable for animating and motion graphics as well. The brand attributes are Clean, Modern, Minimal, Constructive and Creative.