This Concept groundwork is the clean, modern, digital and symbolic Logo Design that is based on telecommunication symbolism. The name of the company is Vai which means GO! So one of the main goals was to address and design around that Energetic attribute, which is the company's biggest differentiator. That's the reason for the color palette choice and secondary design elements. Those elements are derived from the logo and are representing the energy, speed and versatility of the company.