Obeo is an apparel brand and means "I go towards, go to meet, I arrive at, come to.." in latin. The client wished for a mark that reflects like-minded, adventurous personality with a passion for living intentionally and I came out with the idea of incorporating a compass combined with a stylized font. Actually 'ob' and 'eo' are two separate words meaning 'towards' and 'go'.
You can check out the final version in action here: http://www.obeosociety.com