Portfolio
:format(webp)/99designs-contests-attachments/81/81738/attachment_81738613 "From the brief it was obvious that they were essentially a public relations firm with clients in various sectors. This meant that the logo while for a PR firm could not be to industry specific while purposefully dodging the minefield that is ‘generic’ design.
The attached logo represents broadcasting or telling a client’s stories. Much like an annual report tells more than financial information. I used the greens in the brief with grey and also included a blue version that also works very well. The various typefaces and colors presented are interchangeable; as well a horizontal version was developed better suited for a website header.")
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:format(webp)/99designs-contests-attachments/81/81689/attachment_81689612 "Lets face it. Commercial marijuana has an image problem as well as a legal one. I can't do anything about the laws but I can help with the image problem.
The concept here uses the already identifiable green cross for dispensaries as well as purple already known in cannabis culture.
The concept behind the execution is 'getting better' with the green pushing out the purple leading to 'wellness' with the pyramid shapes not only adding texture to the design but showing the complexity of an individual's condition. Fancy type was not appropriate here, instead the typeface used is both professional and mainstream letting the icon do its work.")
:format(webp)/99designs-contests-attachments/82/82842/attachment_82842475 "A bold and contemporary new logo for a real estate development company. Using deconstructed typography to achieve a one of a kind statement.")
:format(webp)/99designs-contests-attachments/81/81565/attachment_81565029 "From my experiences in life and design it has always boggled my mind why professions such as law, accounting, financial services and architecture all seem to go with staid, constipated, and predictable logos. My late uncle was an architect of some renown and he could not give me a reason why when I was in art school that I could accept. His firm’s logo was to say the least very forgettable and over 40 years old when I was 22, a long time ago.
The logo as presented works well in many colour combinations, stands up when reduced in size and has enough strength to put on a sign in the middle of a dirty and visually noisy construction site. And its not trendy.
Even though it is just made up of a modified typeface it tells its story without unnecessary embellishments.")
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About
With decades of experience to my credit, I can manage the marketing and communication needs of individuals, entrepreneurs and marketing managers of small businesses and corporations.
My know-how goes well beyond creating images and identities for companies, their products and services. For me it’s all about how to translate concepts into effective communications for key audiences and stakeholders.
Country:
Canada.
Member since:
August 16, 2011