From the brief it was obvious that they were essentially a public relations firm with clients in various sectors. This meant that the logo while for a PR firm could not be to industry specific while purposefully dodging the minefield that is ‘generic’ design.
The attached logo represents broadcasting or telling a client’s stories. Much like an annual report tells more than financial information. I used the greens in the brief with grey and also included a blue version that also works very well. The various typefaces and colors presented are interchangeable; as well a horizontal version was developed better suited for a website header.