The client expressed a wish for a universe-related mark (stars, planets, galaxies, etc). I created a futuristic mark in which the circle expresses the basic law of gravity, and the blocks have the simplicity and monolithic aspect as if coming from a future time when language is much more efficient. At a second level, it is a monogram, with the top block representing the letter "l" and the two together representing the letter "b". Simple, clean and both memorable and distinctive.