Admittedly, the client was seeking playful, and this is something else, which is likely why they chose another direction. But I love this little mark. Monochrome, with shadows cut out, it has strong dimensionality. The project concerns documentation of Microsoft's cloud computing platform. As well as speaking to "apex", I wanted to use dimensionality in the mark to convey levels and layers. It needed to be efficient, and simple, so I create this using two triangles, which along with the meaning of apex convey connectedness and interdependency.