Trueform Music is an independent record label based in Las Vegas, focused on on turning emerging artists into industry trendsetters. Trueform Music aims to provide its artists with the tools necessary to succeed independently or in the music mainstream. Trueform brings to the table a cadre of experts in sound, art and career development, aiming to make musicians into sustainable entrepreneurs.
With the founder I had a long and involved discussion on the nature of inspiration. We wanted the mark to speak to the concept of "flow state": a state of consciousness where something higher is engaged; where inspiration flows through the artist, rather than being generated by them. A state where the artist taps into something preexisting, and larger. They connect with their true form.
We settled on this mark, that aims to represent energy and transformation.