GJR Projects is an independent project management consultancy based in Australia. It delivers high-end professional services — typically digital transformation — to both government and large private enterprise. The client sought a mark that reflected the consultancy's heavily structured and rigorous approach to execution, balanced with adaptability and flow, leveraging emerging technologies, including AI, cloud platforms and big data. The client wanted to convey excellence, professionalism and discipline in a modern mark. We settled on a digital cortex, representing the consultancy's comprehensive outlook, along with mixing the technical and the organic, blending logic and Zen.