ELIX Derivatives is an equity options brokerage with a global high net worth client base. The company was looking for an abstract, sophisticated and modern mark, with futuristic and feminine qualities, that would evoke the core of their business model, which is connecting people in pursuit of their goals. The mark speaks to molecules forming, while echoing - without stating by fully forming - an E for ELIX. The mark is paired with a custom wordmark with a futuristic feel, but not overt, so it isn't reducible to a certain style only.