Kinetic is a new brand emerging on the cutting-edge of research into cannabinoids and genomics. The company aims to link nature and humanity literally, through scientific advances, cultivating an exact match of a plant to the specific genomes of a specific human. The wider goal is to help open a new horizon in human health and connectivity with the earth. After exploring in discovery a number of directions, the client honed in on this mark, which combines a K with a rhyzomatic network evocative of roots, connections and flows.