Parafin - combination of “parametric” and “financial" - is a software startup that offers instant building design generation, budgets and financial models for real estate development projects. The client was looking for a mark that would speak to speed and multiplicity. I played with the concept of the Möbius strip to touch on dynamism, using multiple lines in one version of the mark to convey multiplicity. The mark can be seen as a futuristic P, for Parafin.