BIB Partners is a Geneva-based corporation that connects substantial development partners with relevant states and private sector projects principally in the developing world. As their business expanded, they needed a more solid corporate brand identity, appropriate to the high multiples the company deals in. The mark itself - minimalist and direct - is a play on B and P, melding the two together in a discreet mark that is solid and in keeping with the business strata on which the company operates.