Founders, Inc is a technology-focused ideas incubator based in San Francisco. A simple mark based on geometrical triangles, I wanted to convey layers, structure, foundations, and planning. An F, for Founders, is lightly suggested on an oblique angle. I was also thinking about arrows and the cumulative unfolding of technology. That every generation fires arrows into the future. And it is for the next generation to find those arrows and fire them further.