Metaphysics is a sports-focused company that goes beyond standard psychology and training programs. It challenges coaches and athletes to depart from a daily physical grind, promoting freedom, spontaneity, and preparation to take risks.
Promoting honor, other athletes are not competitors, but enablers in an environment of mutual growth.
The client sought a mark that would speak to the past and the future: from what we were, to who we are becoming.
I started to think about arrows. I recalled the Persian legend of Arash: the archer who died releasing an arrow that would set the border between Iran and Turan after 60 years of war. The arrow traveled from Mt Damavand for 2,000 kilometres.
He put everything into that moment.
After exploring a number of ways to depict Arash, we came back to a much more abstract concept. An arrowhead pointed up, but also a path, a pyramid, an enigma.
Limits to be determined. A metaphysical question mark.