This is an example of a basic brand book I offer as an add-on to my logo and brand identity services.
Aside from the standard gathering of technical and application guidelines in one place, the brand book is a reminder and analysis of your origin story, and the deployment and development of that story in the logomark.
Brands are unifying ideas. I lay out the basis of a brand ecology on the conceptual and technical levels, to be a reference point and anchor as you grow, extend and deepen your brand.